Paris Olympics Rebrand
The Paris Olympic games purpose is to transform the world through the power of sport. The Olympic games are a popular, multicultural festival and a celebration to share with the rest of the world. Representing a new experience that the world has never seen before. The committee wants sport values to become a key part of peoples lives and to prove that we can achieve excellence while also championing sustainability.
01
Brand Positioning
The Paris Olympic Games core values are excellence, friendship and respect. Encouraging everyone to continue building a peaceful and better world. They want to preserve human dignity while developing harmony consecutively. In 2024 there goal is to continue embracing the spirit of friendship, solidarity and fair play.
02
Brand Identity
Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of the event. The colours should be simple and bold, with a focus on blue tones, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects the brands core functionalities.
03
Brand Book
The brand book walks through everything from the corporate mark, typography and design executions in all capacities. The tone of voice will showcase the dynamic harmony and inclusivity that is Paris 2024 Olympic games. Paris hopes to follow through the Olympic games values of friendship, respect and excellence. The Games are a popular, multicultural festival, a celebration to share with the rest of the world. They represent a new adventure that will embark France on an experience unlike anything it has seen before.
The branding and photography will capture moments in time, making sure the even if full of life and inclusivity. Dynamic and bright photography will bring together the games completely.
Paris’ iconic landmarks are being transformed into sporting arenas to offer spectators an unparalleled experience and provide an outstanding backdrop for sporting prowess. Hosting the biggest event in the world is going to change our country. It’s inevitable. Paris 2024 want sport values to become a key part of people’s lives and to prove that we can achieve excellence while also championing sustainability.
To view the entire brand book feel free to check it out here:
04
Result
A sporty boost: Fluid curves, fast lines. A sports track emerges before our eyes, telling the story of movement and speed.
The Eiffel Tower: Solidly placed on the ground, a 3D Eiffel Tower is emerging. The magic of this sign comes from its possible double reading. In turn sports track and Eiffel Tower. The eye seems not to want to choose.
An encounter: A logo that tells a story of encounter and convergence. It is a profoundly humanistic and optimistic sign that offers a perspective of collective progress.
An invitation to the world: 5 colours, 5 continents, all start off fairly on the track. The perspective of these lines seems to open generously to our gaze, as an invitation to participate in the celebration.
Citius - Altius - Fortius: Faster, higher, stronger... This sign echoes the IOC motto with the symbol of the Eiffel Tower. It affirms the audacity to go further, thus illustrating the idea of surpassing oneself.