Elections Ontario Website Redesign
Developed a new voter registration program branding to get eligible Ontarians to add or update their name and information to the Ontario Voters List for all Provincial and Municipal elections.
01
The Ask
To create a distinct brand identity for the new voter registry with a tone that’s modern, fresh and approachable.
External advertising
Disability/accessibility tools
Website and Applications
Online E-registration
Internal communications
Tone: Modern, Fresh, Inclusive, Fair, Easy to understand
02
Solution
A visual identity that is clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and sophistication. An identity that evoke feelings of progress, modernity, and sustainability, while also exuding a sense of reliability and trust.
03
Imagery
The use of sleek and contemporary design elements in the logo and promotional materials reflects Elections Ontario dedication to staying at the forefront of the industry.
Incorporating these visual elements cohesively throughout Elections Ontario branding creates a powerful and memorable image that resonates with clients, partners, and the wider community. The imagery becomes a visual representation of Election's Ontarios mission to become the one stop shop for all ontarians to participate in ongoing elections.
04
Result
Multifunctional website and voter registration portal for all users to have an easier way to keep up with information regarding elections and simplifying the way to vote.